Samsung has reduced the price of the flagship

Samsung has officially lowered prices in Europe Galaxy S6 and S6 Edge at 14-18%. The day before the company said it plans to adjust prices in order to stimulate demand.

New prices

Samsung has officially lowered the price of flagship smartphone Galaxy S6 and S6 Edge in Europe. The decline amounted to a maximum of 150 euros. This event was not unexpected – a few days ago, she announced plans to adjust prices in order to stimulate demand.

A reduction of 14-18%

According to Android Authority, Galaxy S6 is now sold in retail stores Samsung in Europe for 599 euros for the basic model (with 32 GB of memory and a SIM-card). The decline amounted to EUR 100 (or 14%) from the original price. Reduced prices for Galaxy S6 Edge be significant. The device is now available for 699 euros in the base, which is 150 euros less than before. In relative terms, the adjustment amounted to almost 18%.

The publication did not specify in which countries registered a decline. It is also not specified prices and different models.

In the UK, prices have not changed so drastically. So, Galaxy S6 fell to 559 pounds, whereas at the start of sales cost was 599 pounds. Price Galaxy S6 Edge, in turn, decreased from 699 to 669 pounds.

The Russian edition of Samsung CNews not answered the question about whether to expect lower prices to Russian customers. “Everything depends on the fluctuations of the dollar,” – said PR-manager of the Russian office of Jan Rozhkov.

In Russia, the price of Galaxy S6 starts with the i35990, Galaxy S6 Edge – with i46990. It is noteworthy that the vendor originally planned to do at the Galaxy S6 minimum price in Russia i53990, and on the Galaxy S6 Edge – i61990. However, the actual price at the beginning of the sales were at i2-4 thousand. Below.

Reasons for adjustment

Samsung announced its intention to adjust the price of the flagships of the publication of finotcheta for II quarter 2015

And the revenue and operating profit of Samsung the II quarter 2015 decreased in comparison with the same period of 2014 Revenues amounted to 48.5 trillion won ($ 41.5 billion) a year earlier – 52.4 trillion won. Earnings – 5.8 trillion won ($ 5 billion), a year earlier – 6.3 trillion won. Samsung’s profit fell for the fifth quarter in a row.

Reducing financial performance due to Samsung increased competition from Apple and Chinese brands in the mobile phone market. Samsung’s revenue in the mobile business in the reporting period declined to 25.5 trillion won, compared with 27.5 trillion won a year earlier. Part of the decline was offset by growth in sales in the semiconductor business – from 9.8 to 11.3 trillion won at the end of the quarter.